{"product_id":"th-fabric-of-idenitity","title":"Th Fabric of Idenitity","description":"\u003ch2 data-section-id=\"ebuk9q\" dir=\"auto\" data-start=\"0\" data-end=\"29\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"3\" data-end=\"29\"\u003eTHE FABRIC OF IDENTITY\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp dir=\"auto\" data-start=\"31\" data-end=\"126\"\u003eThis is not a photograph of a textile.\u003cbr data-start=\"69\" data-end=\"72\"\u003e\u003cstrong data-start=\"72\" data-end=\"126\"\u003eThis is the real fabric itself — preserved as art.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"128\" data-end=\"461\"\u003eA richly embroidered traditional garment, alive with colour, texture, threadwork and hand-crafted detail, becomes a collectible wall piece. Instead of allowing a beautiful piece of cultural craft to remain hidden inside a trunk or wardrobe, this artwork brings it into the home as something to be seen, remembered and passed forward.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"463\" data-end=\"711\"\u003eEvery stitch carries a fragment of a story — of \u003cstrong data-start=\"511\" data-end=\"560\"\u003ecraft, culture, women, tradition and identity\u003c\/strong\u003e. The intricate embroidery, contrasting colours and tactile surface make the fabric almost sculptural when presented against the deep black background.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1lw5arh\" dir=\"auto\" data-start=\"713\" data-end=\"738\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"717\" data-end=\"738\"\u003eThe Art Direction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"739\" data-end=\"983\"\u003eFramed like a museum object, the fabric is displayed with space around it so the craftsmanship becomes the centre of attention. The black frame creates a contemporary gallery feeling, while the original textile preserves its cultural character.\u003c\/p\u003e\n\u003ch3 data-section-id=\"1ermnet\" dir=\"auto\" data-start=\"985\" data-end=\"1016\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"989\" data-end=\"1016\"\u003eWhat Makes It Different\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"1017\" data-end=\"1059\"\u003e\u003cstrong data-start=\"1017\" data-end=\"1059\"\u003eREAL FABRIC. REAL TEXTURE. REAL CRAFT.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1061\" data-end=\"1296\"\u003eThe artwork contains the \u003cstrong data-start=\"1086\" data-end=\"1114\"\u003eoriginal physical fabric\u003c\/strong\u003e, carefully mounted and preserved inside the frame. You are not purchasing a printed image or a reproduction of embroidery — you are bringing home an actual piece of textile history.\u003c\/p\u003e\n\u003ch3 data-section-id=\"xtckg7\" dir=\"auto\" data-start=\"1298\" data-end=\"1321\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1302\" data-end=\"1321\"\u003eHow to Style It\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\" data-start=\"1322\" data-end=\"1373\"\u003ePlace it where art and conversation naturally meet:\u003c\/p\u003e\n\u003cul data-start=\"1375\" data-end=\"1567\"\u003e\n\u003cli data-section-id=\"ywppvq\" data-start=\"1375\" data-end=\"1398\"\u003eA minimal living room\u003c\/li\u003e\n\u003cli data-section-id=\"11ok33d\" data-start=\"1399\" data-end=\"1427\"\u003eA private library or study\u003c\/li\u003e\n\u003cli data-section-id=\"57l85r\" data-start=\"1428\" data-end=\"1464\"\u003eA boutique hotel or heritage space\u003c\/li\u003e\n\u003cli data-section-id=\"x1x7kd\" data-start=\"1465\" data-end=\"1483\"\u003eA fashion studio\u003c\/li\u003e\n\u003cli data-section-id=\"552ta8\" data-start=\"1484\" data-end=\"1517\"\u003eAn entryway or collector's wall\u003c\/li\u003e\n\u003cli data-section-id=\"1vxbe6s\" data-start=\"1518\" data-end=\"1567\"\u003eAlongside contemporary paintings or photography\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\" data-start=\"1569\" data-end=\"1738\"\u003e\u003cstrong data-start=\"1569\" data-end=\"1738\"\u003eA piece of fabric becomes a piece of identity.\u003cbr data-start=\"1617\" data-end=\"1620\"\u003eA craft becomes a piece of art.\u003cbr data-start=\"1651\" data-end=\"1654\"\u003eAnd a forgotten textile becomes something you can live with, look at, and pass on.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1740\" data-end=\"1791\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1740\" data-end=\"1791\" data-is-last-node=\"\"\u003ePEHCHANJi — Wear the story. Carry the identity.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pehchanji","offers":[{"title":"Default Title","offer_id":67601832149299,"sku":null,"price":4999.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/3776\/8243\/files\/hte.png?v=1790939905","url":"https:\/\/www.pehchanji.com\/products\/th-fabric-of-idenitity","provider":"Pehchanji","version":"1.0","type":"link"}